Im sure your all going to tell me that you know your customers like the back of your hand. You spend countless hours engaging in customer support and interacting with your consumers, so of course you know. Well how well do you know there online behaviours? Thats something most businesses cant answer. Have you sat down and gone through all your social media avenues to see exactly what posts are truly engaging the consumer? Have you compared all of you social media outlets against one another? have you gone deeper and analysed you competitors online behaviour? If the answer is no to all of these then you might be a good idea to keep readying.
For years companies and marketing agencies have been creating messages that bombard the consumer with messages, just churn out content and fingers crossed somewhere along the lines it will pay off.
It time to start creating online marketing campaigns that are more efficient and effective! Stop waiting around and hoping that the last post you did will send sales through the roof and the phone ringing off the hook.
So where to start….
Its time to be more effective, and by more effective i mean cut through the noise and produce clear, precise, targeted, useful and shareable content that is delivered at the right time, in the right place to the consumer. This might sound simple and it is, but first you must completely look over the data you have already created, really analyse it to target where and what is the consumer has been engaging with. You might be spending all your time posting on facebook but when you look at it your consumers are more engaged with you on Instagram. A recent study found that consumers of top brands where 50x more likely to be engaged on instagram then on facebook. This is something to think about! Where are your consumers engaging with you the most!!
Once you have completely analysed your data and pin pointed where your consumer is most active, concentrate on this form of media for the next few months of your online campaign. The results will be extraordinary. You will not only have more time on your hands as you are only focusing on one target area you will also be getting more bang for your buck. Make the consumer feel like you know them and you are here for them and the only way to do that is to focus all your energy on them and what they are telling you through online interaction. Those posts that get 100s of likes and shares, compared to the ones that a 10s, there the ones you need to keep creating and pushing out there. Thats what the consumer wants!
Always remember to pay complete attention to your data. Your data is telling you a story, its giving you the answers you are looking for and in turn giving you the results you want.
Now go, get your data together and start analysing it, I’m positive you will learn something about the consumer you didn’t know before.