Twitter

Interesting Twitter Facts

When dealing with clients and potential clients they are always after the numbers, so i thought it would put together a list of interesting twitter facts to date.

  • As of April 2014 there are 2,500,000 Twitter users in Australia
  • 255 million monthly active users world wide
  • 78% of Twitter active users are on mobile
  • 35% of twitter users are 30+
  • 56% of Twitter users say they use the microblogging site for business or work related purposes
  • People earring $75,000+ USD  covers 19% of twitter users (this is the highest %)
  • 17% of users engagement is with brands on the weekend
  • Tweets with images get 2x the engagement then those without
  • Tweets with less than 100 characters get 17% more engagement
  • Twitter’s fastest growing demographic is 55–64 year-olds (This demographic has grown 79% since 2012.)
  • Tweets with # get 2x more engagement
  • 66% of user-generated tweets that mention brands come from mobiles
  • Twitter users who mostly use a mobile device are 181% more likely to be on twitter during commute (so tweet in travel hours)
  • Tweets containing links are 86% more likely to be retweeted
  • With so many high profile users on Twitter, many companies have developed 3rd party applications to integrate with Twitter.
  • 42% learn about products and services via Twitter. 41% provide opinions about product/services 19% seek customer support.

The fact that stands out to me the most and that blows the minds of my clients is that twitters fastest growing demographic is 55-64 years old. The number of the users in this age group is up 79% since 2012. This is an astonishing increase in the number of users aged 55-64, contradicting the saying social media is “just for teenagers”, thats so far from the truth.

As seen in my recent post “Six Myths of Social Media Sharing”  the 55-64 demographic is becoming more and more interactive on Facebook, not just Twitter. It might be time for companies to step away from the old thinking and create marketing plans that now target this booming online demographic and reap the rewards of their engagement.

How well do you know your customers?

Im sure your all going to tell me that you know your customers like the back of your hand. You spend countless hours engaging in customer support and interacting with your consumers, so of course you know. Well how well do you know there online behaviours? Thats something most businesses cant answer. Have you sat down and gone through all your social media avenues to see exactly what posts are truly engaging the consumer? Have you compared all of you social media outlets against one another? have you gone deeper and analysed you competitors online behaviour? If the answer is no to all of these then you might be a good idea to keep readying.

For years companies and marketing agencies have been creating messages that bombard the consumer with messages, just churn out content and fingers crossed somewhere along the lines it will pay off.

It time to start creating online  marketing campaigns that are more efficient and effective! Stop waiting around and hoping that the last post you did will send sales through the roof and the phone ringing off the hook.

So where to start….

Its time to be more effective, and by more effective i mean cut through the noise and produce clear, precise, targeted, useful and shareable content that is delivered at the right time, in the right place to the consumer. This might sound simple and it is, but first you must completely look over the data you have already created, really analyse it to target where and what is the consumer has been engaging with. You might be spending all your time posting on facebook but when you look at it your consumers are more engaged with you on Instagram. A recent study found that consumers of top brands where 50x more likely to be engaged on instagram then on facebook. This is something to think about! Where are your consumers engaging with you the most!!

Once you have completely analysed your data and pin pointed where your consumer is most active, concentrate on this form of media for the next few months of your online campaign. The results will be extraordinary. You will not only have more time on your hands as you are only focusing on one target area you will also be getting more bang for your buck. Make the consumer feel like you know them and you are here for them and the only way to do that is to focus all your energy on them and what they are telling you through online interaction. Those posts that get 100s of likes and shares, compared to the ones that a 10s, there the ones you need to keep creating and pushing out there. Thats what the consumer wants!

Always remember to pay complete attention to your data. Your data is telling you a story, its giving you the answers you are looking for and in turn giving you the results you want.

Now go, get your data together and start analysing it, I’m positive you will learn something about the consumer you didn’t know before.